Lenovo, a leading global technology company renowned for its cutting-edge devices and diverse range of products and services, was wanting to get in front of HSBC stakeholders. This came with the goal of forming long-term, fruitful partnerships with HSBC decision-makers, whilst maintaining its commitment to providing advanced solutions that empower businesses with a forward-thinking approach.
The Brief
Lenovo came to Champions with the aim of getting in front of relevant HSBC stakeholders and decision-makers in order to establish and create log-term partnerships with Lenovo’s TruScale service. This is a flexible, consumption-based model for data centre infrastructure, allowing businesses to pay for IT resources on a per-use basis. This provides scalability and cost efficiency without the need for significant upfront investments in hardware.
It was quickly recognised that there was an opportunity for HSBC to utilise this service to save cost and drive efficiency across their business.
The Strategy
After sitting down with Lenovo to establish goals, timelines and overall desired outcomes, Champions created a comprehensive account-based marketing strategy with the ultimate goal of starting conversations to create long-term partnerships.
Champions went above and beyond expectations to ensure that both parties understood the brief; various scoping and planning meetings with Lenovo were held to ensure the optimisation of success.
The Results
After meticulously crafting towards data analysis and brand immersion, Champions was able to produce a tailored account-based marketing strategy designed to specifically address Lenovo’s business goal of targeting HSBC stakeholders.
The strategy utilised a touchpoint model, fixated around social media, targeted email and content marketing, paid advertising and video/media.