Mattioli Woods is one of the leading providers of wealth management and employee benefits in the UK, with more than 12 branches in major cities throughout the country.
Last year, the website was in need of an overhaul, particularly for its user journey and website navigation. This led to the company reaching out to Champions for the expertise of our Website Design and SEO teams.
The Brief
In order to provide Mattioli Woods with an improved website, three key areas were looked at. Firstly, a new sitemap with a strong focus on keywords and phrases to attract organic traffic, then ensuring that the sitemap reflected the current services that the business provides more effectively. The final focus was ensuring that the user experience would be improved through an easier-to-navigate menu.
The Strategy
Champions initially reviewed competitors who were performing strongly within the same industry, seeking out examples of successful websites.
Through tailoring the best findings from the websites of Mattioli Woods’ competitors, Champions could implement some of these best practices with the foresight of making trusted improvements to the website.
Then through conversations with the Mattioli Woods team, Champions was able to gain a better understanding of what sort of keywords would be relevant for its audience, enabling us to utilise our SEO tools to then collate the highest-ranking keywords.
The Champions team also carried out A/B testing to effectively collect data about what theories were more successful than others.
After this research, Champions created a URL structure update plan, which involved mapping 301 redirects to new locations and ensuring that no organic value was lost.
The Results
Following the implementation of the updated website navigation, Mattioli Woods achieved: